Abstract
In today's technology, electronic trading transaction via internet has been utilized properly with rapid growth. This paper intends to evaluate related to B2C e-commerce website in order to find out the one which meets the usability factors better than another. The influential factors to B2C e-commerce website are determined for two big retailer websites. The factors are investigated based on the consideration of several studies and conformed to the website characteristics. The evaluation is conducted by using different methods namely fuzzy AHP and hierarchical fuzzy TOPSIS so that the final evaluation can be compared. Fuzzy triangular number is adopted to deal with imprecise judgment under fuzzy environment.
Highlights
The global trading compels industry in some sectors such which engaged in electronic product, part/component, textile, etc. to enhance marketing strategy for transaction of customer’s purchase mode
Those methods deal with Fuzzy AHP and Hierarchical Fuzzy TOPSIS and the comparison is performed between both methods
By focusing on usability factors of website, the evaluation is conducted in this paper in order to find out which one has the best B2C
Summary
The global trading compels industry in some sectors such which engaged in electronic product, part/component, textile, etc. to enhance marketing strategy for transaction of customer’s purchase mode. The global trading compels industry in some sectors such which engaged in electronic product, part/component, textile, etc. E-commerce such application on B2C website plays a key role in the success of expanding the promotion and sale in the global trading. B2C e-commerce aims to get a special offer for a specific product by increasing the demand through integrating the potential customer whose interest. For world-wide trading company, the transaction method is the foremost considered to confronting the different local time which may vary. It will be a flexible time for customers who are willing to purchase in their current time. Website design is needed to enable online purchasing. It is not easy to create a website convincing the intention of customers because internet purchase transaction needs an authenticity of the official website which impresses to the customers that it can certify the privacy
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