Evaluation of Arojinle Indigenous Facebook Documentary on Implication of Sexual Enhancement Drugs and Acceptance of Natural Remedy (Healthy Diet) in Nigeria

Abstract

Documentary is a communication tool employed to reveal unusual circumstances or discuss interesting issues through research about the subject matter. Arojinle is a Yoruba indigenous Facebook documentary that focuses on different themes to educate viewers. Sexual enhancement for marathon sex is one of the common campaigns on social media that has gained traction. This paper seeks to evaluate Arojinle indigenous Facebook documentary on implication of sexual enhancement and acceptance of natural remedy (healthy diet) in Nigeria. The paper is anchored on media effect theory of mass communication. The study adopted content analysis while coding sheet named “implication of sexual enhancement” was employed for data collection. 641 comments made on the posted video within one month were reviewed and analysed in percentage table and essay form. Data gathered revealed that the video has high frequency of 2101 views, 641coments, 421 likes and 215 shares, all in one month. The study found that Arojinle Indigenous Facebook Documentary on implication of sexual enhancement had high viewers’ frequency. The study also revealed that the use of sexual enhancement drugs without doctors’ prescription could lead to long-term health implication such as stroke, cardiac arrest or death. The study concluded that the video had more positive comments which were of high educational value. The study recommends that the media should produce more educative documentaries on implication of sexual enhancement, while those who suffer from erectile dysfunction should consult professionals for effective medical assistance. The study also recommends the need for public educational enlightenment to address the problem under study.