Evaluation of an integrated mobile payment, route planner and social network solution for public transport

Abstract

Abstract The proliferation of new technologies is revolutionizing the public transport sector, allowing Operators to replace complex and expensive infrastructures by travellers’ mobile devices and online management channels and platforms. This paper aims to present the Seamless Mobility platform, a disruptive solution based on these new channels, which main goal is to facilitate and promote public transport usage for travellers, as well as reducing operational costs for public transport companies. The Seamless Mobility platform integrates three main components: (i) mobile payments, (ii) route planner, and (iii) social network. The payment component is based on the pay-as-you-go concept with check-in and check-out requiring the reading of the corresponding QR Code station. The route planner combines information from published schedules with real-time information to identify the nearest stops, the next departures, or the best route for a scheduled trip. The social network component allows real time sharing among travellers of public transport information, related to several aspects of the service (e.g. noise, skilfulness of drivers). To test the concept, a mobile application, called OneRide, was developed. This application was tested by users in real environment, in the city of Porto, Portugal. The results show that users considered the system extremely useful, since it is more convenient than traditional systems. It was also clear that users valued the integration of additional and complementary services with mobile payments, such as information about their journey, maps and schedules. Regarding the social component some users found it difficult to understand the concept, but once they understood they considered it very useful. The use of the QR Codes to perform the payment has shown to be one of the main challenges to be addressed, since lighting conditions, position and distance to the QR Code influences the reading process.