Abstract
Nutrilabelapps© is an interactive augmented reality mobile application (app) providing nutrition menu labelling specifically built for Mutiara Café, a café in Universiti Malaysia Terengganu. However, no evaluation of the usage of Nutrilabelapps© has been carried out. Therefore, this cross-sectional study was aimed to determine the knowledge and attitude of nutrition menu labelling among Mutiara Café customers; the feasibility and acceptability of the app among customers; and also, the relationships between knowledge, attitude, feasibility and acceptability of this augmented reality nutrition menu labelling app. This study was conducted among 108 Mutiara Café customers who owned a smartphone and were able to download the Nutrilabelapps©. The data were analyzed using SPSS version 25. Findings showed that only 4.6% of Mutiara Café customers had good knowledge of nutrition menu labelling, while 71.3% of them had a positive attitude towards nutrition menu labelling. Nutrilabelapps© was accepted by users based on the feasibility (67.6%) and acceptability (75.9%) of the app. Remarkably, there was a significant association between knowledge, attitude, feasibility, and acceptability of the app at p < 0.05. As a conclusion, Nutrilabelapps© is highly recommended among the café customer despite their low knowledge of the nutrition menu labelling. Therefore, more education of the public about nutrition menu labelling is highly recommended
Highlights
Nutrition menu labelling is imperative, as it will guide customers in selecting a healthier choice or at least allow awareness of their nutritional value needs
The remaining revealed that they sometimes and never used nutrition menu labelling. This is similar as reported by Jefrydin et al (2019) where only about one-fourth of the secondary school adolescents that always read nutrition menu labelling
This indicates that customer always neglected to read nutrition menu labelling during purchasing
Summary
Nutrition menu labelling is imperative, as it will guide customers in selecting a healthier choice or at least allow awareness of their nutritional value needs. It is crucial for Malaysia to implement this menu labelling as the trend of consumption of food-away-from-home (FAFH) consumption has dramatically increased. The Department of Statistics Malaysia (2015) has stated that family from all income classes do allocate a portion of their monthly income to FAFH. One of the possible factors is may be due to its appearance that may be less unattractive (van der Laan et al, 2012). Another possible reason is maybe due to a lack of knowledge among the customer. Customer will tend to not ignore the menu labelling if they have adequate knowledge of how to interpret the nutrition information stated (Radwan et al, 2017)
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