Abstract
Ever-increasing global warming has created a societal imperative to reach and engage youth, whose futures are at risk. In this paper, we evaluate the climate science knowledge, beliefs, attitudes, behavior and communication impact of an entertainment-education high school assembly program in a random sample of 49 schools (from population of 779 that received the intervention) and a panel of 1,241 students. Pre- and post-assembly surveys composed of questions from the Global Warming’s Six Americas segmentation and intervention-specific measures were administered in classrooms. We demonstrate that exposure to climate science in an engaging edutainment format changes youths’ knowledge, beliefs, involvement, and behavior positively and moves them to audience segments that are more engaged in the issue. The net impact of scaled, multi-sensory, captivating programs for youth could be a population shift in science-informed engagement in the issue of climate change. In addition, such programs can inspire youth for deeper engagement in school programs, personal action, and political and consumer advocacy.
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