Abstract

There are hardly any studies that address the study of performing arts (PAs) festivals from the perspective of internationalization. Using the case of flamenco festivals as a case study, this paper determines the role of PAs festivals in the internationalization of the PAs. In the last three decades, a large number of flamenco festivals have proliferated and consolidated both in Spain and abroad. These two types of festivals (domestic and abroad) play different roles in the internationalization of this PA. Therefore, for the first time, and in line with the proposals for measuring results of the Socio-Economic Management Model (SEAM) approach, we propose to offer an evaluation model to guide the analysis and measurement of the role of festivals in the internationalization of the PAs that includes the tangible and intangible resources and capabilities necessary for the achievement of their role(s). This study contributes to the debate on the efficiency of cultural policy by proposing a qualimetric system of indicators that evaluate their achievement, differentiating between the immediate results achieved by the festival and the results in creating potential that will facilitate the achievement of sustainable results.

Highlights

  • Performing arts cultural festivals have become an important instrument for the sustainable development of territories

  • We present the collected vision of the organizers of flamenco festivals about their roles and the resources and capabilities considered relevant for the effective exercise of those roles

  • The aim of this paper has been to make an exploratory analysis of the role of performing arts (PAs) festivals in the sustainable internationalization of artists and artistic manifestations rooted in specific countries/regions, based on the perception of the organizers of flamenco festivals

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Summary

Introduction

Performing arts cultural festivals have become an important instrument for the sustainable development of territories. Two important angles exist in this internationalization perspective: the domestic festivals in a country that contribute to the internationalization of the PAs, attracting international audiences who consume and become acquainted with the artistic manifestation of this country, and the artistic companies who travel to festivals held in other countries, which become modes of entry to those markets. This double flux of exchange is especially worthy of interest and study

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