Evaluation Model of Automobile Users Satisfaction Based on AHP

Abstract

Aiming at the uncertainty problem of obtaining automobile users satisfaction, evaluation models which combine the objective evaluation methods such as entropy weight method(EWM) and the subjective evaluation methods such as analytic hierarchy process(AHP) are given. With power, fuel consumption, space, control, comfort, appearance, automotive interior and cost performance as the performance evaluation indicators, the comprehensive coefficient weight for each indicator is determined with both AHP and other objective evaluation methods. Taking the SUV users satisfaction as an example, the satisfaction corresponding to each model is given. The results show that the satisfaction evaluation model based on the combination of AHP and objective evaluation method is more effective, which provides a reference evaluation model for the automobile enterprises that make decisions or seek for design innovation.