Evaluation and efficient measurement I-Canang digital startup in Bali with questionnaire user experience and lean startup machine validation board

Abstract

Digital startups are more cutting edge for the young entrepreneurs in this year and always growing in numbers (1). This cause is affected change in business patterns in Indonesia, including Bali. This research aims about how to create a digital business with Lean Startup Machines and Questionnaire User Experience method (UEQ). This business originated from the fact that careers women in Bali had difficulty to buy traditional ceremonial equipment. We developed the early stage of software startup model. First of all, we must concept our ideas and manage it before provides clear criteria and then product ideas. Lean startup model is designed to minimize the risk of returns from products made for market needs. One of tools in this method for customer validation is the validation board. From the research obtained from the core assumptions to survey directly prospective customers for the minimum success criteria that are required. This research had 70% of success required which up to 3 times for the pivot. While the results of the Questionnaire User Experience method (UEQ) the opinion of the community about the system that had made get the overall average impression of Attractiveness (1.71), Persicuity (1.35), Efficiensy (2.66), Dependability (0.92), Stimulation (1.28) dan Novelty (0.69).