Abstract

Food education has attracted growing concern focusing on appropriate dietary habits amid the deterioration of many aspects of health in this industrial society. For this purpose, a self-motivating type of food policy framework is expected to increase in significance. Under such a self-motivating policy framework that aims at inducing people to increase their food-conscious behaviour from the aspects of a healthy diet, food safety, reduction of food waste, and the local community, this paper investigated the awareness of food education by a survey of 3,000 inhabitants in a suburb of Tokyo and explored the factors determining the willingness to participate as a food education volunteer. We found the existence of a generation gap in terms of interest in and knowledge regarding food education, which suggests that there is room for working together to exert a complementary role between generations.JEL classification: D62; D64; I18; Q18; Q58

Highlights

  • The issue of food education has attracted growing concern regarding appropriate dietary habits in our industrial society

  • After a long discussion of whether the state should intervene in personal life, the Basic Law on Food Education was enacted in 2005 in Japan and aims to enhance national awareness of matters related to food and nutrition and to eventually improve behaviours related to food and dietary aspects in daily life Maff (2010)

  • Behaviours associated with food and health are personal matters in which the state should not intervene, it has been said that selfmotivating measures that aim to enhance health awareness have been increasing in importance amid the deterioration of many aspects of health in every industrial society

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Summary

Introduction

The issue of food education has attracted growing concern regarding appropriate dietary habits in our industrial society. The policy framework that stimulates self-motivating behaviour will play an increasingly important role as civil society progresses toward a greater number self-motivated citizens In this context, the Basic Law on Food Education was established in Japan to take advantage of this trend. Behaviours associated with food and health are personal matters in which the state should not intervene, it has been said that selfmotivating measures that aim to enhance health awareness have been increasing in importance amid the deterioration of many aspects of health in every industrial society. This is a common issue facing these countries

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