Abstract
The presence of multiple websites offering similar services has changed the user outlook. The user now prefers to visit those sites, which are easy to use. Many different methods have been proposed to measure usability of a website. The quantitative methods focus on the performance measurement of the website whereas the qualitative methods estimate the user's opinion of a website. However none of these specify measurement of the human emotions; the emotional experiences of the user during the website visit. This emotional aspect plays a strong guiding force in the way a user uses the website. In this paper we propose a distinct measure, which combines the qualitative, quantitative factors referred in the literature with rarely mentioned factors such as trust and feature state. The measure thus obtained determines the usability of a website from the user view point .It can be employed to compare usability of different websites
Highlights
The invasion of Internet in our day-to-day lives has increased the significance of web usability
The inclusion of measures of factors such as trust and satisfaction ensure that the human emotions are represented in usability measurement
This is necessary as these guide the outlook of a user towards a website and its usage. Assigning weights to these factors ensure that the parameters are measured as per their significance
Summary
The invasion of Internet in our day-to-day lives has increased the significance of web usability. Since usability is a phenomenon closely related to the user behavior and attitude towards a website, it is imperative that the users’ perceptions should be considered while measuring usability. While the factors influence usability externally, the criteria measure the different aspects associated with usability. These are: * Efficiency * Effectiveness * Learnability, * Memorability * Appearance of the site * Satisfaction
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