Abstract

For most experienced graphical user interface (GUI) and interactive designers, succeeding in acquiring, maintaining, and guiding potential high-level user engagement and user experience (UX) at the first attempt is often a dream. It often takes many low- and high-fidelity prototypes to obtain the desired solution, if not abandoning the entire activity altogether, due to mounting pressure and disappointment after failing to satisfy user needs while maintaining industry standards and design principles. The challenges are often due to the absence of known, agreed-upon evaluation mechanisms that are known and acceptable to interactive designers. The aim of this paper is to introduce an instrument that can be used to measure and evaluate UX, which can be used at any time during the design process and limits the pressure interactive designers too often experience.

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