Abstract
Social networks have improved communications between organizations and their stakeholders. They enabled companies to adopt more active approaches as they could engage with users through digital media. This study aims to analyse whether companies operating in Mexico (hereafter called ‘Mexican companies’) and companies operating worldwide (hereafter called ‘global companies’) have an active presence on Facebook, and thus assess their level of participation on the social network. The main results indicate that companies generally have a large presence and frequent activity on Facebook, but rarely promote interaction and conversation. However, Mexican companies have a more active presence and participation than global companies comparatively. The study presents an x-ray of organizational communication management in Mexico and worldwide in the social network. Likewise, it provides some interesting professional contributions.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Catalan Journal of Communication & Cultural Studies
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
