EVALUATING THE TREATMENT OF JOURNALISM TO ENVIRONMENTAL ETHICS IN SOME EGYPTIAN & INTERNATIONAL MAGAZINES

Abstract

This study aims at recognizing the nature of environmental content on public magazines either Egyptian or American their effect on readers' ethics through evaluating the environmental issues exposing Environmental Ethics on these magazines. They study also drives at measuring the effectiveness of a proposed model for handling environmental issues that, reflect environmental ethics called for developing Environmental Ethics, prepared designed by researchers. To achieve these aims the study uses the analytical –descriptive 'method in order to evaluate the content of the study sample magazines of environmental topics & issues .The study uses the quasi- experimental method to apply the proposed model green magazine and measure its impact on developing environmental ethics among a group of (30) male/ female readers from Cairo Giza Governorates ( study group).The study also uses two- fold survey methods ,the qualitative the analytical ,making a checklist of Environmental Ethics ,using a content analysis tool , a scale of Environmental Ethics. The analytical study results show that El Mosawer magazine considers the most interested one in introducing Environmental Ethics, while the other magazines Time Newsweek & Al ahram differ partially in their interests , denoting that most public magazines are in dire need to more studies research involved in environment, publishing information concerning Environmental Ethics ,Philosophy ,Attitudes, in different divergent journalistic forms . The study also results that there is a significant statistical difference at (0.05) significance level on scale of Environmental Ethics regarding the experimental group pre/post measurement , in favor of the post – measurement.The results also show a positive impact of the Environmental Magazine Environ green on readers ( group study ) regarding the post application of Environmental Ethics scale .