Abstract
The purpose of this study was to evaluate the service quality of the hotels which are provided sport tourism by athletes according to some variables.The research was conducted with cross-sectional research method as one of the general survey models and relational screening model. Target group of the study also constituted the sample group. This sample was formed of 389 athletes in total as 247 males and 142 females from team sports in Turkish Football, Volleyball, Basketball leagues in years 2016-2017 and individual sports.“Sport Tourism Service Quality Scale” (STSQS) developed by Osmanoğlu et al. (2017) was employed as data collecting tool in this study. The scale was formed of 28 items and 5 sub-dimensions as “Sport facilities, α=0.96”, “Staff, α=0.82”, “Entertainment, α=0.90”, “Hygiene, α=0.85” and “Room quality, α=0.80”. The data was analysed by applying one-way analysis of variance (ANOVA), Tukey’s Post-Hoc test and Pearson Correlation analysis. The level of significance for this study was decided as p<0.05.In conclusion with the study, service quality perception scores of the athletes were established to be high-level at room quality, hygiene and staff sub-dimensions and medium level at sport facilities and entertainment sub-dimensions. It was noted that service quality perception of the individual sports athletes is higher than the team sports athletes at staff and hygiene sub-dimensions (p<0.05). Regarding duration of stay, the mean of the ones that stay for 5 nights and above was observed to be significantly higher than the ones that stay one-two days and three-four days at sport facilities and staff sub-dimensions. Between the sport facilities, staff, hygiene and entertainment sub-dimensions of hotel classification and service quality, a significant distinction was seen in favor of the five star hotels (p<0,05).
Highlights
In our day, the developments in transportation and communication technologies cause an increase in the tourism shares of disposable income and the growth of tourism sector around the world
Target group of the study constituted the sample group. This sample group was formed of athletes who competed in Turkish 2016-2017 Football, Volleyball, Basketball leagues and stayed in sports tourism hotels
On service quality scale; sport facilities sub-dimension consists of items (1,2,3,7,8,10,11,12,13,15,17,19 and 28 ), staff sub-dimension consists of items (9, 16, 18, 21, 23 and 26), entertainment sub-dimension consists of items (14, 20, 22 and 25), hygiene sub-dimension consists of items (4, 5 and 6), and room quality sub-dimension consists of items (24, 27)
Summary
The developments in transportation and communication technologies cause an increase in the tourism shares of disposable income and the growth of tourism sector around the world. According to Kozak et al (2006), nowadays tourism is considered to be an important field of industry Factors such as the increase in leisure times, people’s freedom of travel, social security laws, gaining the rights of paid vacation, population growth and longer human life “span etc”. Were very influential at this stage of tourism To these changes in life standarts, the search for innovation and variety in tourism has been risen. Turkey is one of the rare countries for being a fit ground of both summer and winter sports because of experiencing all four seasons In this regard, it can be seen that the investments intented for sports tourism is started even they are limited. With these investments in sports tourism, sport facilities at hotels are increasing rapidly and these hotels prioritize the high quality service along with the publicity of their sport http://hes.ccsenet.org
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