Abstract
BackgroundFew assessments of pictorial warnings (PWs) on cigarette packs implemented in Gulf Cooperation Council (GCC) countries have been done.MethodsThis article includes two cross-sectional studies. In Study 1, convenience samples of...
Highlights
Few assessments of pictorial warnings (PWs) on cigarette packs implemented in Gulf Cooperation Council (GCC) countries have been done
This study showed the PWs implemented in the GCC countries are significantly less effective than images from Australia and the UK, as measured by consumers’ and tobacco-control experts’ ratings, with almost complete agreement between experts and consumers
This study confirmed previously identified themes associated with effective PWs, including the use of realistic images that show the impact of smoking has on the human body and the use of images with a strong connexion to the text warning
Summary
Few assessments of pictorial warnings (PWs) on cigarette packs implemented in Gulf Cooperation Council (GCC) countries have been done. In Study 1, convenience samples of adults from the Kingdom of Saudi Arabia (n=111) and USA (n=115) participated in a consumer survey to rate a total of nine PWs from the GCC, Australia and the UK. In the Kingdom of Saudi Arabia (KSA), the prevalence is approximately 22.6% among adults (26.5% of males and 9% of females).[1] according to the latest WHO youth tobacco survey, 25% of youths (ages 13–15 years) have experimented with smoking (34.6% of boys and 15.6% of girls).[2] The World Bank estimates the following levels of smoking prevalence for other GCC countries: 40% in Bahrain and 19% in Oman.[3] According to the WHO Framework Convention on Tobacco Control (FCTC) Implementation Database and Updates from Parties, Qatar’s latest report stated prevalence was 10.2%.4. According to the WHO Framework Convention on Tobacco Control (FCTC) Implementation Database and Updates from Parties, Qatar’s latest report stated prevalence was 10.2%.4 the stated prevalence in United Arab Emirates (UAE) was 32.8%.5
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