Abstract
During the COVID-19 pandemic, digital technology has been employed in many parts of the hospitality and tourism industry. The present paper aims to evaluate the factors of the service quality (SERVQUAL) approach in the digital hospitality industry. The present research prioritised the SERVQUAL factors for the digital hospitality industry in Iran using the analytic network process (ANP). The data collection instrument was an ANP questionnaire, and data were collected in 2021. In the present research, five criteria and 20 sub-criteria were used for SERVQUAL in the field of digital hospitality. The most influencing criteria were intangibles, and among the sub-criteria, the most important one was mobile integrity. This study helps hospitality managers and policymakers to improve their use of digital services by emphasising the most influential factors in the hospitality industry.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Networking and Virtual Organisations
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
