Abstract
Over two hundred health awareness events take place in the United States in order to educate the public about various diseases. It would be informative and instructive for the organizations to know the impact of these events, although such information could be difficult to measure. We investigated whether 46 selected events attract the public attention by increasing the search frequencies of certain keywords. Internet search data from 2004 to 2017 were downloaded from Google Trend (GT). Three statistical methods including Transfer Function Noise modeling, Wilcoxon Rank Sum test, and Binomial inference were conducted. Our study showed that 10 health awareness events resulted in increased search frequencies in the event months, and 28 events did not, with the rest being classified as unclear.
Highlights
Take the National Breast Cancer awareness month as an example: the National Breast Cancer Foundation devotes efforts to educating women on early detection to reduce the risk of breast cancer, helping those diagnosed with breast cancer, as well as raising funds to support research
We only focused on monthly events which were closely related to disease, since we would like to match the time interval for Google Trend (GT) data
One out of eight women in the USA are diagnosed with breast cancer (ACS), and breast cancer is the top cause of cancer death for women 40 to 50 years of age (SEER) and the second leading cause of cancer death for women in the USA (Centers for Disease Control Prevention, 2014)
Summary
Take the National Breast Cancer awareness month as an example: the National Breast Cancer Foundation devotes efforts to educating women on early detection to reduce the risk of breast cancer, helping those diagnosed with breast cancer, as well as raising funds to support research. Companies join the National Breast Cancer Awareness Month to help improve awareness of breast cancer and raise funds for medical research (Centers for Disease Control and Prevention, 2008). Wang and et al (2018) conducted statistically analysis and tests on the relationship between health education and behaviors toward infectious diseases in different countries. One of their results was that populations exposed to different health education had significantly different preventive behavior toward infectious diseases. One of their results was that populations exposed to different health education had significantly different preventive behavior toward infectious diseases. Neuner-Jehle et al (2013) found that well-structured program of counselling could increase patients' favorable health behaviors
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