Evaluating the Effectiveness of Social Media Marketing Strategies in Enhancing Brand Awareness and Customer Engagement

Abstract

Effective marketing is paramount for a company's survival, capable of yielding significant returns when executed proficiently. Conversely, poor marketing can be costly and yield minimal results, potentially leading to the demise of the company. Therefore, prior to embarking on marketing initiatives, thorough research is imperative. This paper delves into how individuals across various age groups perceive social media companies, aiming to provide insights that can guide informed marketing decisions