Abstract
The enterprises operating in the e-business area represent an example of a sustainable entrepreneurship. These enterprises belong to those for which the people are the most valuable assets. Human capital management (HCM) represents a modern concept of people management that is based on the business strategy. Via measurement and assessment of the effectiveness of the utilization of human capital and effectiveness of investment in its development, this concept leads to the increase of performance and competitiveness of the enterprise within the context of sustainability. As part of the questionnaire survey, we found that enterprises in Slovakia have little use of the HCM concept. Despite the fact that they consider investing in education or training as the main form of investment in human capital, they do not evaluate the effectiveness of this investment in practice. By analyzing foreign studies, we have found that e-business enterprises consider IT education to be very important for their performance, competitiveness, and sustainability. The aim of the article is to explain the nature of HCM and to propose an approach to assess the effectiveness of investment in education as a part of the HCM process. Implementation of the approach was implemented in a fast-growing medium-sized IT and e-business enterprise where education is mainly implemented in the IT field. We also used an internal enterprise data analysis. The proposed example of HCM implementation in the part of evaluating the effectiveness of investment in education and the article can serve as a theoretical and practical aid to human resources managers in implementing the HCM concept.
Highlights
Human capital and the measurement of its value, effectiveness of human capital utilization, and effectiveness of the investment in HC still represent an unexplored area that does not offer specific guidelines and methods how to proceed while assessing the effectiveness
In the article we design, the approaches with metrics that can be applied in the implementation of Human capital management (HCM) in the fast-growing middle-size enterprise ITEB, which conducts business in Slovakia in the field of provision of business information technology (IT) counselling services, development and supply of IT solutions, and e-business with IT products
The attention was focused on the investment in HC in the form of training and on the evaluation of its effectiveness within HCM
Summary
Changes apply to e-business, because the electronic world has unlimited opportunities for sales, logistics, marketing, control, and management [1]. Customers have high demands on the quality and complexity of the services they receive [2]. According to Strenitzerová and Gana, this is why service providers are trying to maintain the satisfaction and loyalty of their customers in the competitive market. Entering a competitive global environment can further limit problems with the location of small businesses and their competitive power in the global market [4].
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