Abstract

The development of automotive products considering product lifecycle is considered as one of the automotive strategic key issues. In this article, Analytical Hierarchy Process (AHP) is used to evaluate the lifetime of heavy vehicles. To do this research, subsystems of weighted Titan heavy vehicle and the position of desired vehicle compared to other vehicles in the various subsystems and in general by the technical standards, new technologies and aesthetic appearance is evaluated. Finally, the curve of progress and technology life of Titan vehicle is provided . The results show that technical standards in automotive technology growth curve has the greatest impact in comparison with other properties. About Titan vehicle according to the technology lifecycle should be considered this issue that the technology of this vehicle because spending their maturity era is in decline. Regarding the investigation of new technologies, we have to think to make changes in vehicle technology or finding alternative technology. According to the first priority, criteria and the weight of analytic hierarchy process, the technical criteria, first the action should be done in technical improvements of the vehicle, and also considering that the sub-criteria of engine performance assigned the highest weight to itself, most of the studies should be placed in order to improve Titan automotive technology in terms of vehicle performance.

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