Evaluating the Competitiveness of the Northern and Southern Macro-Regions of Italy

Abstract

This study uses the Crouch and Ritchie (1999) model of competitiveness to investigate/measure the competitiveness of northern and southern Italian macro-regions. Researching competitive advantages along with identifying strengths/weaknesses represent the objectives of this study. 156 responses were analysed, and findings show that northern regions tend to be more competitive than southern regions. While naturally endowed and created resources represent strengths in both regions, the competitiveness of all the determinant factors included in the tourism development, planning and policy of both tourist destinations are found to be quite inadequate. Moreover, the findings revealed that these mature destinations are experiencing the effects unleashed by a number of trends such as the development of new forms of tourism, the increasing number of tourist arrivals, the growth of the global economy and the sophistication of tourists’ tastes, representing both opportunities and threats that Italian destinations need to consider when planning/developing new strategies.