Evaluating the Change in Perceptual Pattern towards Destination Wedding Events:A Mix-Method Study for Post COVID-19 Scenario

Abstract

The Covid-19 pandemic has, along with recession, led to fears of an imminent economic crisis. The nations around the globe have implemented lockdown and selfquarantine measures to prevent COVID 19 from spreading. The entire period of lockdown and other allied measures of social distancing have brought safety to people but with a sharp decline in the Economy. In an advancing situation of pandemic, when it is unpredictable about its prolonged effect, there is an increasing stress on the individual, society and legislative bodies. This situation has led to various Socio-Economic repercussions across the globe. In lieu of such situation, the economic crisis has impacted almost every facets of industry with tourism and hospitaly being impacted massively. The tourism industry have suffered a loss of 850 million to 1.1 billion international tourists since the pandemic of Covid19. In such situations the tourism industry should operationalize and optimise their service facilities without compromising the customer satisfaction. This investigation have explored the perceptions of the consumer and its relevant changes in their demand pattern from the destination wedding planners after the emergence of Covid19 pandemic. An mix method research design of Embedded sequential technique have been followed to extract the factors affecting the perception of the consumer about the destination wedding events after the Covid19 scenario. The implied findings of the research will help the event planners and destination wedding agencies to rationalise their service delivery with relevant changes in consumer perception after COVID 19.