Abstract
This article studies the role of private business development service (BDS) providers in targeting the business needs of the micro, small and medium enterprises (MSMEs) using a self-sustainable business model. The availability and access to private BDS providers is essential for MSMEs to learn and acquire new operations, marketing, management, resourcing, technology, and innovation skills. The research objective involves understanding BDS challenges and corresponding strategic actions adopted by BDS providers while serving the MSMEs. A qualitative multicase-based research methodology is applied to data collection and analysis. The experience of BDS providers studied here helps gauge provisioning across all countries. BDS challenges involve environmental complexity, lack of awareness and identity, decisions on the types of service offerings, scarcity of resources, and ethical dilemmas. The corresponding strategic actions are identified and mapped to the challenges faced by BDS providers.
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