Evaluating Polysemy: An Analysis of The New York Times' Coverage of the End of the Cold War

Abstract

This study examines The New York Times' definition of the end of the Cold War and its portrayal of the social movements that successfully challenged Communist authority in Eastern Europe. The analysis is located within and draws its significance from two research traditions. The first examines the degree to which media texts have a polysemic character, while the second tradition has explored the influence of Cold War ideology on the American news media's definition of international affairs. The Times' definition of the Cold War, its portrayal of the emerging post-Cold War world, and its depiction of collective action produced a text characterized by limited polysemy. This restricted polysemy was a product of the newspaper employing frames that resonated with American political values, excluding or minimizing frames divorced from mainstream American political beliefs, constructing a selective tradition in its definition of the past, and limiting the polysemic implications of particular frames.