Evaluating Perceived Quality Factor in Affecting Customer Purchasing Behaviour

Yuliyanah Sarudin,Sarina Ismail

doi:10.32861/jssr.59.1329.1335

Abstract

The main model examined in this study is the Aaker model of brand equity. The model views perceived quality as the major aspect of brand equity model. This study focuses on facial beauty care brands in Klang Valley, Malaysia. The data were collected using questionnaires distributed to female consumers of facial care products who are aged 18 and above. The respondents must have experiences in using facial beauty care products. The sets of questionnaire were distributed using the intercept method. In all, 311 sets of questionnaire were deemed as valid in this study. In this regard, the result indicated that perceived quality has no significant link with the actual purchase of facial beauty care products in Malaysia.

Highlights

Inside present societies, education is considered as a basic necessity of rights of every person
At the end appendix I results shows that reveals significant difference between the Male (M= 3.58, SD= 0.35) and Female (M= 2.94, SD= 0.80), t (398) =4.244. It is obvious from P-value (.000) that the male teachers are more satisfied with the full command on subject. These results showed that male teachers were more agreed with “I have full command on subject matter” while female teachers were disagree with the statement
It was proved that male teachers are more satisfied with the present performance regarding Teaching Practices. These results showed that male and teachers were agreed with “I develop lesson plan based on student’s needs, development and progress and prior knowledge” While female teachers were remain neutral with statement

Summary

Introduction

Education is considered as a basic necessity of rights of every person. In the process of education, the teacher holds an essential place. He has a vision as a nation builder, character manufacturer and spiritual father. It is the improvement and primary who helps in transmitting qualities held by the era. It is the educator, who contributes essentially in building the character of the people. Nations of the world can't advance and create without a quality education system. It is an actuality that a nation like Pakistan needs a lot of changes in its current instructive educational framework (Akhtar, 2011)

Objectives

Methods

Findings

Conclusion