Abstract
In recent years, MOOC has become one of the most popular trends in global education. However, the completion of courses is still a great challenge for MOOCs. Thus, the evaluation of MOOCs is of great importance to online education. The goal of this research is to evaluate the interfaces of localized MOOC on PC platforms, specifically, to explore the role of culture on the interface design and its user experience (UX). Three studies were conducted in our research. In study 1, through an interview, we selected two localized MOOCs (Chinese University MOOC and Coursera), typical user tasks, and main factors of UX. In study 2, a content analysis was conducted to compare the interface design of the MOOCs selected in study 1. The results showed significant cultural differences in the interface design between the two localized MOOCs. In study 3, the UX was evaluated on Chinese University MOOC (CUM) and Coursera. It is found that the task-based UX of CUM is better than Coursera on four typical tasks. And the overall UX (usability, aesthetics, and pleasure) is much higher on CUM. The findings reveal the cultural influence on the interface design of localized CUM and Course. Accordingly, the Chinese user experience is better on CUM than Course. This research indicates a better UX of localized MOOCs also depends on culture-preferred interface design. Meanwhile, from the perspective of UX, we also provide some theoretical and practical implications for the enhancement of interface designs of localized MOOCs. Hopefully, this research can contribute to the design of localized MOOCs in China.
Highlights
During the information age, education has been deeply influenced by information science and technology
The purpose of our research is to systematically explore the impact of culture on the interface designs and corresponding user experience of localized Massive Open Online Courses (MOOCs) in China
The aim of this section is to explain the findings of user experience (UX) according to the interface design of two localized MOOCs selected in our study
Summary
Education has been deeply influenced by information science and technology. In this atmosphere, the Massive Open Online Courses (MOOCs) were invented to assist in spreading or learning knowledge in a more efficient way. With the urgent demand for E-learning mode, MOOCs have gained global attention since 2008. Soon the development of MOOCs created an amazing learning boom all over the world. MOOCs have provided rich learning resources and been widely acknowledged among learners. The appearance of MOOCs has yielded a novel research field and created significant research topics on online learning.
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