Abstract
ABSTRACTIn Malaysia, housing providers affect the planning system as housing industry constantly evolves to meet homebuyer needs. Generation Y has exhibited dissimilar housing needs compared to Generation X and Baby Boomer. Thus, housing developers seek to identify the current needs for young homebuyers to avoid experiencing unsold properties. This research aims to identify the fundamental housing needs and psychographic characteristics towards their housing preferences and future planning demands. A quantitative survey was used for collecting data and a statistical analysis was performed to evaluate research outcomes. This research will help local housing developers to understand Generation Y needs and preferences for the future housing demand.
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