Abstract
This paper introduces popular methods for ranking alternatives with multiple inputs and multiple outputs in the DEA context. The ranking methods are based on different criteria. Consequently, the ranking of the alternatives are not always the same, particularly as regards the best alternative. The decision maker, however, must make an absolute decision as to the most favored alternative. This study proposes a new ranking method, which is based on the average of the highly correlated ranking method. The new method is applied on a case study of ranking hotels in Israel.
Highlights
Countries throughout the world derive large parts of their respective gross national products (GNP) from the tourism and hospitality industries
With respect to attributes perceived as important by consumers, a study conducted by Mehrez and Israeli on the Israeli hospitality industry found that hotel guests expect a variety of services, including swimming pool and spa, activities for children, adult activities, sports facilities, and more [2]
We rank the hotels by the six ranking methods
Summary
Countries throughout the world derive large parts of their respective gross national products (GNP) from the tourism and hospitality industries. The increased threat of terrorism and general slowdown of the global economy has led to a decline in the consumption of tourism and hospitality goods and services. In their study of crisis management tactics and strategies, Israeli and Reaches suggested that reliance on intensive advertising may be an effective component of crisis management strategy and may lead to increased consumption [1]. With respect to attributes perceived as important by consumers, a study conducted by Mehrez and Israeli on the Israeli hospitality industry found that hotel guests expect a variety of services, including swimming pool and spa, activities for children, adult activities, sports facilities, and more [2]. As part of the effort to attract different market segments, hotels often communicate the abovementioned attributes in advertisements. To consider an advertisement effective, a firm should be able to use what is being advertised (such as characteristics of the product or service) as justification for the price it requests and to be able to secure a purchase from customers [3]
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