Evaluating Extension Program

Abstract

Extension teaching is always confronted with the problem of evaluation since check lots cannot be run. After a job is completed, how can one tell how effective it has been? It has been necessary to depend upon a survey, and surveys are costly in time and personnel.In connection with a consumer education project we are conducting in Milwaukee, we decided to check on means of evaluating the work. Would the same degree of accuracy exist if the office personnel called a sample group by phone as one would obtain by personal interview? Use of the telephone would be simple and inexpensive.Two stores, one independent, the other a chain, were selected in two comparable neighborhoods. A questionnaire was used from which we are selecting two items: price paid for eggs and number of eggs purchased per person per week.Persons were interviewed in each store; in their homes in .