Abstract
The main purpose of this study is to detect and evaluate the entrepreneurial opportunities in the university second-hand trading market. Previous researches have noted that when people deal with used goods, the majority of them will choose to resale or donate these items. Moreover, online shopping platforms greatly promote the trading of second-hand goods, because people can obtain information of products conveniently and receive more perfect after-sales service. Despite the existence of prior studies, it is still unclear whether the segments of Chinese international students have a demand for second-hand trading websites. Our studies started with the business idea targeting Chinese international students, which we have branded as Stuff. In order to investigate this market segment, we conducted a questionnaire survey and analyzed the collected data. The results indicate that Chinese international students do have potential demand for second-hand trading platforms and they were willing to try our new website. After that, we tested the feasibility of our website. Finally, we also discuss the limitations of this study and the subsequent "go-to-market" strategy.
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