Evaluating elements of trust: Race and class in risk communication in post-Katrina New Orleans.

Abstract

This study seeks to determine the relative influence of race and class on trust in sources of messages of environmental risk in post-Katrina New Orleans. It poses two hypotheses to test that influence: H1-African-Americans ("Blacks") trust risk message sources less than European American ("Whites") do and H2-The higher the socioeconomic class, the lower the trust in risk message sources. A 37-question telephone survey (landlines and cellphones) was conducted in Orleans Parish in 2012 (n = 414). The overall margin of error was ±4.8% at a 95% confidence interval. A hierarchical regression analysis revealed that the first hypothesis was rejected, while the second was supported. Additional data analysis revealed that frequency of use of sources of risk information appears to be a positive factor in building trust.