Abstract

Brain–computer interfaces (BCIs) establish communication between a human brain and a computer or external devices by translating the electroencephalography (EEG) signal into computer commands. After stimulating a sensory organ, a positive deflection of the EEG signal between 250 and 700 ms can be measured. This signal component of the event-related potential (ERP) is called “P300.” Numerous studies have provided evidence that the P300 amplitude and latency are linked to sensory perception, engagement, and cognition. Combining the advances in technology, classification methods, and signal processing, we developed a novel image ranking system called the Unicorn Blondy Check. In this study, the application was tested on 21 subjects using three different visual oddball paradigms. Two consisted of female faces and gray-scale images, while the third test paradigm consisted of familiar and unfamiliar faces. The images were displayed for a duration of 150 ms in a randomized order. The system was trained using 50 trials and tested with 30 trials. The EEG data were acquired using the Unicorn Hybrid Black eight-channel BCI system. These synchronized recordings were analyzed, and the achieved classification accuracies were calculated. The EEG signal was averaged over all participants and for every paradigm separately. Analysis of the EEG data revealed a significant shift in the P300 latency dependent on the paradigm and decreased amplitude for a lower target to non-target ratio. The image ranking application achieved a mean accuracy of 100 and 95.5% for ranking female faces above gray-scale images with ratios of 1:11 and 5:11, respectively. In the case of four familiar faces to 24 unfamiliar faces, 86.4% was reached. The obtained results illustrate this novel system’s functionality due to accuracies above chance levels for all subjects.

Highlights

  • Brain–computer interfaces (BCIs) establish communication between a human brain and a computer or external devices

  • The BCI translates information of electrophysiological signals measured from the scalp via electroencephalography (EEG) or directly from the cortex using electrocorticography into computer commands (Wolpaw et al, 2002)

  • Leveraging the previously mentioned research and advances, g.tec neurotechnology GmbH has developed the Unicorn Blondy Check. This application is presented in this study and aims to advance neuromarketing and enable new visual evoked potentials (VEPs) research findings

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Summary

Introduction

Brain–computer interfaces (BCIs) establish communication between a human brain and a computer or external devices. The BCI translates information of electrophysiological signals measured from the scalp via electroencephalography (EEG) or directly from the cortex using electrocorticography into computer commands (Wolpaw et al, 2002). EEG-based BCIs provide an inexpensive, straightforward, and noninvasive method for studying neural activities. They are widely used in research environments and commercial applications. Principles on which BCIs rely are motor-imagery, slow waves, steady-state visual evoked potentials (VEPs), and evoked. Pfurtscheller (2001) was one of the first to show a correlation between the EEG signal and imagining body movement called event-related synchronization and desynchronization P300-Based Image Ranking potentials (Schomer and Silva, 2010; Nicolas-Alonso and GomezGil, 2012). Pfurtscheller (2001) was one of the first to show a correlation between the EEG signal and imagining body movement called event-related synchronization and desynchronization

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