Abstract
This research aims to look at the influence of benchmarking on competitive advantage and the influence of both on performance. The research method used is a quantitative descriptive method with a sample of 115 businesses at the middle level. The data collection technique used in this research is a questionnaire and the data analysis technique uses the SEM method. The results of this research prove that there is a positive and significant influence of benchmarking on competitive advantage and competitive advantage on business performance, but benchmarking does not have a positive impact on business performance, unless mediated by the construct of competitive advantage.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
