Europe’s public media will lose influence

Abstract

Subject Europe's public service media. Significance Public service media (PSM) face an existential threat from both new entrants, in particular deep-pocketed US hi-tech firms that have ambitions for television, and increasing political interference. Although public service radio and television have the necessary pre-requisites for survival, only the state and the political class can safeguard their future. Impacts In several countries, most notably the United Kingdom, PSM are a major contributor to the creative economy. Television is less popular every year as young people spend more time on the internet, and this structural trend will be permanent. The role of the media will come under increasing attack in countries where there is growing support for far-right parties. Chinese perspectives will continue to gain traction in European media circles.