Abstract
The European Union’s activity in the area of media, which has been undertaken for the past four decades, demonstrates a growing interest in the problems of the sector od media services, not only in economic terms but also in establishing regulations to strengthen their independence, pluralism and the quality of their contene. Axiological aspects, expressing the values on which the EU was built, are reflected in an important piece of legislation that was presented by the European Commission in September 2022. The European Media Freedom Act proves that issues of freedom and pluralism have become a sensitive area for the Union. The document highlights the dual nature of the media – economic players in the market and an important actor in the social areas, meant to create a sphere of civic society activities and a space for promoting the standards of liberal democracy: economic freedoms and individual liberties.
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