Abstract
The consumer goods giant Procter & Gamble is stepping up use of recycled plastic to package its leading products in Europe. P&G’s move comes as the Italian chemical firm Versalis begins developing a process for chemically recycling waste plastic and the UK’s Ineos unveils a system that will enable the recycling of 6.5 billion bottle caps. The initiatives are a response to increasing consumer concern about plastic pollution and strengthening European legislation aimed at limiting plastic waste. P&G says it has established a 5-year partnership with the UK waste management firm Viridor to purchase enough recycled high-density polyethylene to make 200 million bottles for its Ariel brand of laundry detergent. The partnership will help P&G meet its commitment to have up to 50% recycled content in Ariel bottles this year, the firm claims. P&G will also test new recycled polyethylene terephthalate (PET) packaging for its Pantene hair care products in
Published Version
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