Abstract

This paper intends to understand the organisational values in different countries across Europe, using the Hofstede 6-D model, and apply them to realise the best strategies for effective interactions between Ukrainians and the rest of Europe, regarding the European Union commitment to accept Ukraine as a member in the future. This research compares the national values and determines clusters of countries, which have similar values regarding organisational action and structure, and searches for any correlation between clusters’ values and the countries’ positions in the rank of European Chamber for businesses. Regarding the results, the paper establishes which countries are culturally more similar to Ukraine, and also which values are predominant in the most successful countries. Finally, the paper points to a trending set of ideas and organisational values that Ukrainian businesses and organisations must pay attention to within the cultural framework of their future European Union partners.

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