European tourism 1992: The internal market

Abstract

The Single (Internal) Market of the European Community (EC) will come into effect by 31 December 1992. This has implications for the tourism industry which is one of the largest single trades among the EC member countries. Although frontier controls, currency restrictions and customs documents have already been simplified through reciprocal and multilateral agreements, much remains to be done in the way of lifting restrictions on travel and transport, and harmonizing statutory and fiscal controls. The increased freedom of the European tourism market provides the UK industry with an oppurtunity to expand but at the same time marketing and product development will have to be of a high standard to combat increasing competition from the rest of the EC.