Abstract
One of the most recurrent themes in studies on European television trends, is that the policies of liberalization and deregulation have caused the industry to follow a more market‐oriented or crass commercial logic. New technologies and policies have led to an explosion in the number of commercial channels; new financial, organizational and programming strategies; increasing pressure from advertising and multinationals; and a decreasing role of the state in production and distribution. This paper looks at how such pressures have affected the policies of European public service broadcasters (PSBs), by concentrating on their traditional commitment to education in an analysis of children's and youth programmes as an index of this change.
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