Abstract
The purpose of the research is to provide a common multi-client platform as a base for further applied foresight work in the packaging sector. It aims to be a reference for a future-oriented strategic dialogue and a platform for strategic business development. The ambition with the research is not to provide an accurate forecast, but rather to initiate an improved preparedness for and active influence on future developments. This is done by mapping and analyzing general trends and drivers in society. The potential packaging implications of those trends and drivers are then evaluated to highlight potential future demands, opportunities and threats for packaging. Methods include participatory workshops/focus groups with invited experts and users. Thus, this article provides results based on participatory foresight and Focus Group methodology. With a systematic and participatory process, a medium to long–term vision building is targeted to mobilize joint actions and influence current decision making.
Highlights
Understanding emerging megatrends and trends has always been a vital issue for industries, for value networks and for the clusters of various industry branches
The methodology of this research is suitable for multi-client environments, where various industrial stakeholders work together and try to understand the logic of supply-chain networks and value networks of the future [2, 4]
The methodology is very close to the Driving Forces Analysis (DFA), one of the most used foresight methods in the field of company/corporate foresight [26,27,28,29]
Summary
Understanding emerging megatrends and trends has always been a vital issue for industries, for value networks and for the clusters of various industry branches. The methodology of this research is suitable for multi-client environments, where various industrial stakeholders work together and try to understand the logic of supply-chain networks and value networks of the future [2, 4]. This approach is not a conventional corporate foresight approach, but serves broader value networks. Drivers of change are analyzed, and a broader discussion about driven and identified implications is presented This approach provides new competitive intelligence for companies and corporations. The focus of this article is on foresight aspects; company-level strategic and value-network questions are left to other publications
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