Eurointegration, marketing communication and virtual logistic in Ukrainian and Polish enterprises

Abstract

In contemporary virtualised and globalised economy, the use of synergies in industrial resource management is of particular importance. Taking into account the revealed features and trends of marketing interaction of the companies in Ukraine and Poland it is important to utilise determinants in the virtual sphere. The author offers the methodical approach to assessment of the capital and quality of production of the enterprise, based on analysis of elements of quality. The methods of performing the dynamic analysis of the movement of enterprise capital’s elements are worked out. Synergy as a generalising and targeting movement of economic processes is an important scientific tool in e-economics. It is necessary to consider the mechanism for building network structures for managing financial and marketing activities, to evaluate the effectiveness of financing and investing capital in the main and working assets of production units of the enterprise that contribute to international electronic commerce and business. The use of modern marketing communication and logistic technologies in the world for improvement of psychological perception, as well as economic and social support for the maximum use of renewable energy resources is significant. At the same time the leading innovative technologies of energy saving, which are based on generation of alternative energy sources in a complex, must be taken into account.