Abstract

Lambe turah as the most popular anonymous accounts on social media in Instagram, discusses celebrity life and viral events, demanded avoid misinterpretation or any lawsuits to prevent of losing their face. To avoid it, Lambe Turah used euphemism. Through semantic approach, this study attempts at analyzing the types of euphemism in Lambe Turah Instagram captions. The study was conducted using a descriptive qualitative method and the data used were the written words that appeared in Lambe Turah Instagram captions. The result of this study shown that the most frequently types of euphemism were found was clipping. In conclusion, euphemism not only continually renames items and repackages them to "better" the sound, but also deals with the customs of language that the main function is to avoid someone losing their face. In over all, the use of euphemism in public especially in social media is increasingly demanded avoid misinterpretation or any lawsuits to prevent face loss, and also helpful to hide the harmful truth.

Highlights

  • Taking language for granted as a tool of interaction, people did not merely think about what to say and how to say

  • Based on the research results of the study, the most frequently types of euphemism used by Lambe Turah in writing caption were colloquial

  • It means, when writing a caption, lambe turah replaced inappropriate words by using the euphemism derived from the daily phrase in conversation

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Summary

Introduction

Taking language for granted as a tool of interaction, people did not merely think about what to say and how to say. Language can be used in spoken and in written form (Chafe, Aulia Juli Saputri, et al./ JELS 6 (2) (2021) 158-170 1994) In this case, newspapers, magazines, letters and social media contain written forms of language to give people information. Social media is one of the richest sources of information People can share their opinions on the social platform that is having great influence today. It can be said that the caption affects someone’s photos Those who have many followers in their Instagram account have to be more careful in making captions. They usually use an explicit expression which is polite and delicate to express their feeling

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