Abstract
ABSTRACT This article will assess European Union Public Diplomacy (EUPD) in Latin America, with the main question being why EUPD has resulted in different performance levels in Brazil, Mexico, and Colombia. Based on the current literature about public diplomacy, the article argues that EUDP performance varies depending on the convergence of three elements: a long-term contextual setting of EU foreign policy as a vehicle or obstacle for PD; intermediate policy and communication strategies to develop networks with local partners; and capacity to react to immediate disruptive events or crises. The article concludes that EUPD has been more effective in Mexico and Colombia than in Brazil.
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