Abstract
The European Union’s impact on tourism continues to grow daily. Serving as a moderator, the EU converges the differing interests of the southern tourism-receiving countries (primary tourism growth) and the northern generating tourist countries (preventing environmental damage, respect for cultural heritage, service quality) through common tourism policies. A community of countries applying specific tourism regulations and standards, the EU fosters tourism development according to modern demand defined through new forms of the tourism offer and tourism management trends. EU members, in positioning themselves in the minds of tourists and in creating an image, have a great advantage over non-member countries, such as Croatia, which are accepted as minor destinations on Europe’s fringes.Although not an EU member, Croatia is aimed at approximating the tourist trade of EU countries. To facilitate its integration to the European tourism offer, Croatia must apply the experiences, solutions and standards of Europe’s advanced tourism countries.
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