Abstract
The subject of the research is the application of certain ethical principles in the implementation of complementary medicine in health tourism from the aspect of medical ethics and business ethics in tourism. The aim of the research is to identify the importance of applying certain ethical principles in the implementation of complementary medicine in health tourism. Bibliographic-speculative and descriptive analytical methods were used. The research showed that the application of all ethical principles contained in the Declaration of Helsinki, the International Medical Code of Ethics and the Global Code of Ethics for Tourism is significant and justified in implementing complementary medicine in health tourism, given the structure of beneficiary tourists and the range of services provided within health tourism. The potentials of complementary medicine in terms of its implementation in the corpus of health tourism are still underutilized in the Republic of Serbia, so they could be the subject of some future research in which the application of ethical principles contained in the mentioned documents would be an integral part of them.
Highlights
The modern mind man of unchanged qualities, potentials and possible realizations of his mental totality, has been present on our planet for five to seven thousand years
The result is the formation of world organizations, such as the World Health Organization and the World Medical Association at the United Nations, the formulation of codes, declarations, resolutions and declarations binding on all countries, or doctors on all continents and all countries
Given that health tourism resources, especially in the field of complementary medicine, are still insufficiently recognized and used by tourists, particular attention should be paid to tourismplanning and commercialization of thesetourismresources in accordance with generally accepted ethical principles of sustainable tourism development
Summary
The modern mind man (homo sapiens recens) of unchanged qualities, potentials and possible realizations of his mental totality, has been present on our planet for five to seven thousand years. The adoption of this axiomis a fundamental starting point for understanding the past, and well-known civilizations, and man as the sole creator of all cognition. The subject of this research is the application of certain ethical principles in the implementation of complementary medicine in health tourism from the aspect of medical ethics and business ethics in tourism. The aimof the research is to identify theimportance of applying certain ethical principles in the implementation of complementary medicine in health tourism. In addition to the method mentioned above, the research is based on a descriptive analytical method
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