Ethology Of Media Communications

Abstract

All social hierarchies are traditionally based on biopolitical regulation of communicative scenarios. Political regulation of human biology ranks social groups, creating a system for the distribution of natural and social benefits. If hierarchies in natural ecosystems are built on “natural” models of interconnection, then in social ones, they are based on biopolitical sublimation of trophic communication into socio-political, symbolic forms. Trophic communication through power manipulation becomes the reference model of social communication and forms all socio-political systems. Power, as a mediator between a person, nature and society, between a person and their need, produces a system of regulatory institutions. Biopower is a sacralized mechanism of simulated, political and ideological production and symbolic satisfaction of the trophic needs of the population. The media take on this function, as intermediaries between the top of the political pyramid and its producing foundation. A quantitative increase in mass media leads to a take-off of the ideological role of visual culture in the 20th–21st centuries, which captured almost the entire space of television and Internet communication. Mass media and the sublimation models of socio-trophic communication produced by them, over time lose their intermediary function, create a space of “empty” communication of the public, as the basis of civil society.