Ethnography, Export Marketing Policy, and Economic Development in Niger

Abstract

Abstract This study shows the value of ethnographic research in driving marketing policy in Third World economic development. In the controversy surrounding the World Bank’s Structural Adjustment Program, the government of Niger and its multilateral partners sought to identify policy interventions that would promote export marketing growth. The study aims for a programmatic evaluation of onion marketing in West Africa. In addition, it assesses the distribution of benefits to participants in the marketing channel and evaluates widespread negative perceptions of marketing intermediaries.