Abstract
Ethnography is a branch of anthropology which is a systematic study of distinct philosophies. Ethnography explores cultural phenomena from the point of view of the subject of the study. Unlike the other research methodologies adhered, ethnography or organizational ethnography dives into the culture of the subject of the research study and excavate the truth from the facts seen, heard or felt. Through this paper, the researcher wanted to highlight the value created by using ethnography in a study using the existing literature. Also, another objective was to explore ethnographer’s self and role in the eyes of other researchers who had been using ethnography in their studies.
Highlights
Ethnography is a branch of anthropology which is a systematic study of distinct philosophies
A countless of literature related to theory and practices of Ethnography and Organizational Ethnography is available in various publications and conferences
The author searched for the articles related to Ethnography and Organizational Ethnography using the search criteria, the author has used the three main terms related to Ethnography and Organizational Ethnography: “Ethnography”, “Organizational Ethnography”, “Ethnographer”
Summary
Academic and professional researchers have looked to ethnography to provide a perspective on relations between human and other phenomena in context. For some ethnography is a fashionable term for any form of qualitative research while for others it is less about a method and more about the lens through which the human activities are viewed (Blomberg, Burrel, & Guest, 2009). Within this paper value created by using ethnography is highlight by including ethnographer’s self and role as well. This will let the reader to get a basic but comprehensive knowledge before incorporating ethnography or organizational ethnography in a research study. The Research Problem/Research Question “What is the role of Ethnography and Organizational Ethnography as Research
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