Abstract
Ethnography is a research precisely about individuals, societies and their culture. It aims to study social and cultural aspects of a society and the researcher focusses to collect information for that. It focusses on behaviour of people with respect to the social setup they live in. The outcome of a field study mirrors the learning and the arrangement of implications in the lives of a social gathering. As like any other research methods, Ethnography has its own advantages and disadvantages; however it is important to mention here that ethnography is a completely different approach of data collection wherein the collector of data is himself a participant and not an outsider. By getting the accounts of various ethnographic studies, it can be said that this approach is highly immersive and provides one with a highly transparent and original account of information. This methodology allows the culture to speak for itself which is highly important.
Published Version
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