Ethnographic tourism as one of the factors of economic development of Lviv

Abstract

Purpose. The aim of the article is the research of ethnographic tourism as one of the factors of economic development of Lviv in modern conditions. Methodology of research. The following methods are used in the study: analysis and comparison – in the study of economic indicators of tourism development in Lviv; logical assessment – in substantiating the recommendations for the development of ethnographic tourism at the regional level; generalization – in the process of formulating conclusions based on the results of the analysis. Findings. It is established that under the influence of the negative effects of coronavirus disease in Ukraine and around the world, it is necessary not only to register and preserve the past, but also to use it widely to attract tourists online. Under the current conditions of a number of restrictive measures, it is difficult for tourism market participants to provide economic benefits for enterprises. Therefore, it is necessary to find ways to solve this problem. It is proved that in the conditions of a pandemic the museums of Lviv occupy a special place among all available historical and cultural objects of ethnographic tourism and perform an important function for preservation of museum exhibits and their popularization in the market of tourist services. The following recommendations are proposed to improve the economic performance of Lviv tourism market participants: building an updated strategy for communication of tourism market participants with media, updating marketing programs for tourism market participants, development of special ethnographic tours, printing brochures of excursion routes in Lviv and Lviv region. Scientific novelty. Recommendations for the development of ethnographic tourism as one of the factors that will provide higher economic performance to participants in the tourism market at the regional level. Practical value. The practical implementation of the proposed measures will partially solve the economic problems of tourism enterprises and ensure a higher level of economic development of Lviv. Key words: ethnographic tourism, tourist market, tourists, historical and cultural objects, museums, visitors, Lviv, economic development, innovative approaches.